As an e-commerce seller, think about it: What is the only physical touchpoint that reaches your customer? The product itself and the shipping package. But most sellers leave this area completely blank – a generic shipping label with just an address and barcode.
But what if this label could become a marketing tool?
Why Should You Add Ads to Shipping Labels?
📊 Look at the Numbers
| Metric | Value |
|---|---|
| Daily packages shipped (Turkey) | ~5 million |
| Email marketing open rate | 15-25% |
| Shipping label "view" rate | 100% |
| Discount code usage rate (from shipping) | 8-15% |
When a customer receives your package, they definitely see the label. They may not open your email, may not read your SMS, but they certainly look at the shipping label. This is a free advertising space with a 100% visibility rate.
What Can You Add to Shipping Labels?
1. Discount Code 🏷️
"Get 10% off your next purchase with code COMEBACK10!"
The customer sees this message when opening their package. If they're satisfied, the likelihood of using this code on their next order is very high.
Assign a unique discount code to each customer. This way you can track which customers return through the shipping label.
2. QR Code 📱
With a QR code, you can direct the customer anywhere you want:
- Your website – directly to your store
- Your Instagram page – gain followers
- Campaign page – special promotions
- Review page – request product feedback
- WhatsApp contact line – direct support
3. Brand Logo and Message 🎨
Having your logo on the shipping label adds professionalism. The customer thinks "this brand takes things seriously." Also:
- Thank you message: "Thanks for choosing us!"
- Social media: "Follow @brandname"
- Slogan: "Quality and speed combined"
4. Product Review Request ⭐
"If you're happy with our product, support us by giving 5 stars! 🌟"
Star ratings mean everything on marketplaces. Putting this message on the shipping label can increase review rates by 20-30%.
How to Do It?
Traditional Method: Printing Separate Stickers
Some sellers print a separate sticker and stick it on the package. Disadvantages of this method:
- ❌ Extra cost (sticker printing + labor)
- ❌ Sticking on each package individually
- ❌ Sticker can fall off or tear
- ❌ Need to print different stickers for different campaigns
LabelInn Method: Embedding into the Label
With LabelInn, this information is added directly into the shipping label. No separate sticker, no extra cost.
Open your label design or create a new design with AI
Add text box: Discount code, thank you message, review request
Add QR code element: QR is automatically generated when you enter URL
Add logo: Drag and drop your PNG/JPG logo
Save as template: Automatically added to every label print
Campaign Ideas
| Campaign | Label Message | Expected Impact |
|---|---|---|
| Repeat purchase | "10% off with COMEBACK10" | Customer return rate ↑ |
| Social media growth | QR → Instagram page | Follower count ↑ |
| Increase reviews | "Give 5 stars, get surprise gift!" | Product rating ↑ |
| Cross-selling | "Discover our new collection" + QR | Cart average ↑ |
| Referral program | "Refer a friend, earn 15%" | New customer acquisition ↑ |
ROI Calculation: Is It Worth It?
Let's do a simple calculation:
- You ship 50 packages per day
- You added "COMEBACK10" discount code to the label
- 10% of customers used this code = 5 customers/day
- Average order value 200 TL
- Monthly additional revenue: 5 × 200 × 30 = 30,000 TL
- 10% discount cost: 3,000 TL
- Net profit: 27,000 TL/month – from a completely free channel
Turn Your Shipping Label into a Marketing Tool
No extra cost, no need to print separate stickers.
Try LabelInn for Free →Frequently Asked Questions
Will the shipping company object to information added to the label?
No. As long as the shipping company's barcode and address information is preserved, you can add any information you want to the rest of the label area.
Does QR code print properly on thermal printers?
Yes. LabelInn optimizes QR codes for 203dpi and 300dpi thermal printers. Print quality is excellent.
Can I put different discount codes on each label?
Yes. You can assign a unique discount code to each customer by pulling dynamic data from Excel.
Won't adding a logo make the label area too cramped?
It's optimized according to label size. On 10×15 cm labels, there's enough space for logo, QR code, and message.