E-Commerce Case Study: Amazon Seller

Customer Profile

Company: Amazon Seller

Industry: E-commerce (Amazon marketplace)

Daily Orders: 100-200 packages

Platform: Amazon (no own website)

Printer: Zebra ZD421

Challenge: Cannot link to own website on Amazon listings

Problem: Amazon Won't Let Us Promote Our Own Website

Seller founder Ayse could not direct customers to her own website due to Amazon's strict marketplace rules:

"We sell on Amazon. But Amazon has rules: you cannot add your own website to product listings, you cannot share promo codes, you cannot redirect customers to your own site.

That is a huge problem. Customers buy from Amazon but they do not know our own website exists. When they want to buy again, they go back to Amazon. They never buy directly from us.

Our repeat purchase rate was very low - around 15 to 18 percent. Because customers simply did not know our website. They only knew Amazon.

Worst of all: we could not share discount codes. We could not run campaigns like 20 percent off your first order. Amazon explicitly bans that."

Measurable Problems:

Low repeat purchase rate (15-18%)
Zero website traffic - customers do not know the site exists
No promotions allowed - Amazon rules block them
Lost revenue - customers only ever buying via Amazon

Solution: Add Promo Code + Website to the Shipping Label

Ayse heard about LabelInn's shipping label customization feature at an e-commerce conference and decided to try it.

Setup (20 minutes):

Installed LabelInn
Connected the Amazon integration
Customized the shipping label template (added promo code + website fields)
Connected the Zebra printer

New Workflow:

SHIPPING LABEL - Auto-generated by LabelInn

Label Contents:

Courier barcode
Tracking number
Recipient address
"20% off your next order! Promo code: WELCOME20"
"Shop directly: www.ayse-shop.com"
"Follow us: @ayse_shop"

Customer Receives Package:

Sees the shipping label
Notices the promo code
Visits the website, uses the promo code
Makes a repeat purchase directly

Extra work per order: 0 (fully automatic)

Amazon restriction: Bypassed via the physical shipping label

Results

Metric	Before	After	Improvement
Repeat purchase rate	15-18%	35%	133% ↑
Own website traffic	Low	High (driven by shipping labels)	300% ↑
Promo code usage	0 (banned)	25% redemption rate	∞
Direct website sales	Low	High	250% ↑

The Founder's Comment

"LabelInn's shipping label customization feature changed everything. We can now work around Amazon's restrictions. We add our promo code and website directly on the shipping label.

My favorite part: it is completely automatic. Every single shipping label automatically includes our promo code and website. We do not have to do anything extra per order.

Our repeat purchase rate went from 15 percent to 35 percent. Customers see the label, visit our website, use the promo code, and come back to buy directly.

LabelInn is not just software - it is a marketing solution. The shipping label is no longer just logistics information - it is a marketing channel. That is incredibly valuable."

Ayse Yilmaz
Founder, Amazon Seller

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We Beat the Marketplace Restriction Using the Shipping Label