COSMETICS
Professional Design from Graphic Designers
Luxury Perfume Brand's transformation story with LabelInn design marketplace
01
Customer Profile
Company: Luxury Perfume Brand
Industry: Luxury Cosmetics
Product Range: 20 SKUs
Design Need: Custom, professional design
Printer: Epson ColorWorks C8000
Special Condition: No in-house designer
02
Problem: No In-House Designer
Selin, the founder of the Luxury Perfume Brand, was struggling to find designers for custom label design:
"We're a luxury brand. Our labels need to be very special, very elegant. But we don't have an in-house graphic designer. We need to find outside designers.
With the old system: First we'd find a designer. We'd search online, review portfolios, get price quotes. This took 1 week.
Then we'd brief the designer. The designer would create the design. It took 1 week. Then revisions. 3-5 more days. Total of 2-3 weeks.
The worst part: Sometimes the designer would make something we didn't like. We'd say 'make it more luxurious', they'd redo it. 'Make it more minimal', they'd redo it. This process dragged on.
The cost was high too. We were paying $200-$500 per design."
Measurable Problems:
- Design time 2-3 weeks (finding designer + design + revision)
- Cost high - $200-$500/design
- Revisions take a long time
- Designer quality uncertain - selecting based on portfolio
03
Solution: LabelInn Design Marketplace
Selin heard about LabelInn's "design marketplace" feature at a luxury brand conference and decided to try it.
Setup (5 minutes):
- Installed the LabelInn app
- Went to the "Design Marketplace" section
- Created a design brief (product details, style preferences, examples)
- Selected a designer (based on portfolio and price quotes)
New Workflow:
04
Results
| Metric | Before | After | Improvement |
|---|---|---|---|
| Design time | 2-3 weeks (14-21 days) | 3 days | 86% ↓ |
| Designer search time | 1 week | 0 (ready in marketplace) | 100% ↓ |
| Cost | $200-$500 | $50-$200 (marketplace prices) | 60% ↓ |
| Designer quality guarantee | Uncertain | High (marketplace reviews) | ∞ |
05
Owner's Testimonial
"LabelInn's design marketplace was life-changing. We no longer need to search for designers. There are dozens of professional designers in the marketplace, their portfolios and prices are visible.
My favorite feature: Choosing a designer is very easy. We look at portfolios, see the price quotes, and pick the one we like. Professional design ready in 1-3 days.
We no longer need to wait 2-3 weeks. Professional design ready in 3 days. The cost is also lower. Marketplace prices are more affordable.
LabelInn is not just software, it's a design service platform. We can get professional designs from real graphic designers. That's very valuable."
Selin Özkan
Founder, Luxury Perfume Brand
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