E-COMMERCE
We Beat the Marketplace Restriction Using the Shipping Label
An Amazon Seller's transformation story with LabelInn shipping label marketing
01
Customer Profile
Company: Amazon Seller
Industry: E-commerce (Amazon marketplace)
Daily Orders: 100-200 packages
Platform: Amazon (no own website)
Printer: Zebra ZD421
Challenge: Cannot link to own website on Amazon listings
02
Problem: Amazon Won't Let Us Promote Our Own Website
Seller founder Ayse could not direct customers to her own website due to Amazon's strict marketplace rules:
"We sell on Amazon. But Amazon has rules: you cannot add your own website to product listings, you cannot share promo codes, you cannot redirect customers to your own site.
That is a huge problem. Customers buy from Amazon but they do not know our own website exists. When they want to buy again, they go back to Amazon. They never buy directly from us.
Our repeat purchase rate was very low - around 15 to 18 percent. Because customers simply did not know our website. They only knew Amazon.
Worst of all: we could not share discount codes. We could not run campaigns like 20 percent off your first order. Amazon explicitly bans that."
Measurable Problems:
- Low repeat purchase rate (15-18%)
- Zero website traffic - customers do not know the site exists
- No promotions allowed - Amazon rules block them
- Lost revenue - customers only ever buying via Amazon
03
Solution: Add Promo Code + Website to the Shipping Label
Ayse heard about LabelInn's shipping label customization feature at an e-commerce conference and decided to try it.
Setup (20 minutes):
- Installed LabelInn
- Connected the Amazon integration
- Customized the shipping label template (added promo code + website fields)
- Connected the Zebra printer
New Workflow:
04
Results
| Metric | Before | After | Improvement |
|---|---|---|---|
| Repeat purchase rate | 15-18% | 35% | 133% ↑ |
| Own website traffic | Low | High (driven by shipping labels) | 300% ↑ |
| Promo code usage | 0 (banned) | 25% redemption rate | ∞ |
| Direct website sales | Low | High | 250% ↑ |
05
The Founder's Comment
"LabelInn's shipping label customization feature changed everything. We can now work around Amazon's restrictions. We add our promo code and website directly on the shipping label.
My favorite part: it is completely automatic. Every single shipping label automatically includes our promo code and website. We do not have to do anything extra per order.
Our repeat purchase rate went from 15 percent to 35 percent. Customers see the label, visit our website, use the promo code, and come back to buy directly.
LabelInn is not just software - it is a marketing solution. The shipping label is no longer just logistics information - it is a marketing channel. That is incredibly valuable."
Ayse Yilmaz
Founder, Amazon Seller
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